Social Media & Communications
Last updated
18 days ago
Endpoints
45
Types
Auth Methods
Environments
WhatsApp Business Platform provides robust APIs for customer engagement at scale with 3 billion users globally.
The Cloud API (Meta-hosted) is the preferred solution offering easy implementation and low maintenance. OAuth2 authentication integrates with Meta Business Manager, with comprehensive documentation and Postman collections.
The API supports two-way conversations, message templates, interactive CTAs, rich media, and webhooks for real-time notifications. Rate limits are 200-5000 calls per hour depending on account status. However, it requires business verification, explicit user opt-in, and uses message templates outside 24-hour service windows.
Pricing applies for marketing messages. It's ideal for medium-to-large businesses needing customer support, notifications, and conversational commerce, particularly strong in LATAM, EMEA, and APAC markets.
